Soft Coolers come in many brands, sizes and colors. What you really want is that they are nice and soft to your back if it is a backpack or that it is soft in your hand when you carry. Either way Soft Coolers need to be soft and that is exactly what we used as our benchmark to include in this site. If the cooler is not soft we simply would not offer it to you. Soft Coolers also allow for easier packing and stuffing but most important they need to keep your food and beverages cool for many hours. Buy with confidence as we have already done the testing and selection for you these are really Soft Coolers.
